Mama Lil's vs Pacific Pickle Works · Bay Area shelf head-to-head
Mama Lil's and Pacific Pickle Works, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pacific Pickle Works carries more Brand PowerPacific Pickle Works is in more Bay Area grocersPacific Pickle Works fields the deeper lineup
Mama Lil's
Pacific Pickle Works
18
brand power
27
4
products
8
2
categories
2
3
grocers
7
$14.32
avg price
$12.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mama Lil's▭ Pacific Pickle Works
Distribution · 30% of score13·29
M
P
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mama Lil's
only Pacific Pickle Works
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mama Lil's · 1
only Pacific Pickle Works · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mama Lil's · Pacific Pickle Works
