Mama Mel's vs Beckmann's · Bay Area shelf head-to-head
Mama Mel's and Beckmann's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beckmann's carries more Brand PowerBeckmann's is in more Bay Area grocersBeckmann's fields the deeper lineup
Mama Mel's
Beckmann's
0
brand power
51
3
products
29
1
categories
2
3
subcategories
11
1
grocers
14
$18.92
avg price
$10.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mama Mel's▭ Beckmann's
Distribution · 30% of score4·58
M
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mama Mel's
no top category Beckmann's doesn’t also play in.
only Beckmann's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mama Mel's · 0
no exclusive doors — everywhere Mama Mel's is, Beckmann's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mama Mel's · Beckmann's