Mama Tong Soup vs Zoup! · Bay Area shelf head-to-head
Mama Tong Soup and Zoup!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zoup! carries more Brand PowerZoup! is in more Bay Area grocersZoup! fields the deeper lineupMama Tong Soup sits further up the premium end
Mama Tong Soup
Zoup!
16
brand power
44
3
products
17
1
categories
4
4
grocers
12
84.6¢
price per oz
63.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mama Tong Soup▭ Zoup!
Distribution · 30% of score17·50
M
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mama Tong Soup
no top category Zoup! doesn’t also play in.
only Zoup!
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mama Tong Soup · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mama Tong Soup · Zoup!
