Mammoth Bar vs Jonesbar · Bay Area shelf head-to-head
Mammoth Bar and Jonesbar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jonesbar carries more Brand PowerJonesbar is in more Bay Area grocers
Mammoth Bar
Jonesbar
17
brand power
25
4
products
5
3
categories
2
3
grocers
7
$2.24
price per oz
$2.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mammoth Bar▭ Jonesbar
Distribution · 30% of score13·29
M
J
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jonesbar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mammoth Bar · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mammoth Bar · Jonesbar
