M&m's vs Chocolove · Bay Area shelf head-to-head
M&m's and Chocolove, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chocolove carries more Brand PowerChocolove is in more Bay Area grocersChocolove fields the deeper lineupChocolove sits further up the premium end
M&m's
Chocolove
46
brand power
52
48
products
63
2
categories
2
2
subcategories
3
13
grocers
18
$1.05
price per fl oz
$1.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ M&m's▭ Chocolove
Distribution · 30% of score54·75
carried in 13 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only M&m's
only Chocolove
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: M&m's · Chocolove
