Mar-val vs Archer · Bay Area shelf head-to-head
Mar-val and Archer, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Archer carries more Brand PowerArcher is in more Bay Area grocersArcher fields the deeper lineup
Mar-val
Archer
0
brand power
49
6
products
22
2
categories
1
1
grocers
17
$8.06
avg price
$8.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mar-val▭ Archer
Distribution · 30% of score4·71
M
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mar-val
only Archer
no top category Mar-val doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mar-val · 0
no exclusive doors — everywhere Mar-val is, Archer is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mar-val · Archer