Lining them up…

Marconi Brand vs Aunt Nellie's · Bay Area shelf head-to-head

Marconi Brand and Aunt Nellie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.

Marconi Brand carries more Brand PowerMarconi Brand fields the deeper lineupMarconi Brand sits further up the premium end

Marconi Brand

Aunt Nellie's

brand power

products

Brand Power, component by component

the same four weighted signals scored on both brands’ own pages.

▬ Marconi Brand▭ Aunt Nellie's

Distribution · 30% of score21·21

carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers

Depth · 25% of score57·28

categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.

<1% of shelf

Condiments6 vs 2 SKUs

<1% of shelf

who stocks each brand right now · shared, and each brand’s exclusive doors.

both brands

only Marconi Brand · 2

only Aunt Nellie's · 2

both sides measured by the same instruments on the same shelves · see each brand’s full page: Marconi Brand · Aunt Nellie's