Margot's Morsels vs Heavenly Hunks · Bay Area shelf head-to-head
Margot's Morsels and Heavenly Hunks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heavenly Hunks is in more Bay Area grocersHeavenly Hunks fields the deeper lineupMargot's Morsels sits further up the premium end
Margot's Morsels
Heavenly Hunks
19
brand power
23
4
products
7
1
categories
3
7
grocers
8
$2.02
price per oz
92.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Margot's Morsels▭ Heavenly Hunks
Distribution · 30% of score29·33
H
carried in 7 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Margot's Morsels
no top category Heavenly Hunks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Margot's Morsels · 5
only Heavenly Hunks · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Margot's Morsels · Heavenly Hunks