Maria vs Italbrand · Bay Area shelf head-to-head
Maria and Italbrand, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Italbrand carries more Brand PowerItalbrand is in more Bay Area grocersItalbrand fields the deeper lineup
Maria
Italbrand
20
brand power
53
3
products
21
1
categories
6
2
subcategories
6
9
grocers
14
40.5¢
price per oz
63.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maria▭ Italbrand
Distribution · 30% of score38·58
M
I
carried in 9 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22·83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maria
no top category Italbrand doesn’t also play in.
only Italbrand
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Maria · 1
only Italbrand · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maria · Italbrand