Mariani vs Sunny Fruit · Bay Area shelf head-to-head
Mariani and Sunny Fruit, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mariani carries more Brand PowerMariani is in more Bay Area grocersMariani fields the deeper lineup
Mariani
Sunny Fruit
35
brand power
24
17
products
8
3
categories
1
11
subcategories
5
6
grocers
3
$1.06
price per oz
75.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mariani▭ Sunny Fruit
Distribution · 30% of score25·13
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mariani
only Sunny Fruit
no top category Mariani doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sunny Fruit · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mariani · Sunny Fruit
