Mariani vs Traina · Bay Area shelf head-to-head
Mariani and Traina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mariani carries more Brand PowerMariani is in more Bay Area grocersMariani fields the deeper lineupMariani sits further up the premium end
Mariani
Traina
35
brand power
11
17
products
2
3
categories
1
11
subcategories
2
6
grocers
2
$7.04
avg price
$8.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mariani▭ Traina
Distribution · 30% of score25·8
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mariani
only Traina
no top category Mariani doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mariani · Traina