Marieke Gouda vs Castello · Bay Area shelf head-to-head
Marieke Gouda and Castello, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Castello carries more Brand PowerCastello is in more Bay Area grocersCastello fields the deeper lineupMarieke Gouda sits further up the premium end
Marieke Gouda
Castello
14
brand power
37
3
products
17
1
categories
1
1
subcategories
7
3
grocers
11
$1.94
price per oz
99.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marieke Gouda▭ Castello
Distribution · 30% of score13·46
M
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marieke Gouda
no top category Castello doesn’t also play in.
only Castello
no top category Marieke Gouda doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marieke Gouda · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marieke Gouda · Castello