Marieke's vs Madewith · Bay Area shelf head-to-head
Marieke's and Madewith, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Madewith carries more Brand PowerMadewith fields the deeper lineupMadewith sits further up the premium end
Marieke's
Madewith
12
brand power
27
2
products
8
1
categories
5
1
subcategories
6
2
grocers
2
$10.59
avg price
$9.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marieke's▭ Madewith
Distribution · 30% of score8·8
M
M
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marieke's
no top category Madewith doesn’t also play in.
only Madewith
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marieke's · 1
only Madewith · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marieke's · Madewith