Marin French Cheese Co. vs Plymouth Smoked Cheddar · Bay Area shelf head-to-head
Marin French Cheese Co. and Plymouth Smoked Cheddar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marin French Cheese Co. carries more Brand PowerMarin French Cheese Co. is in more Bay Area grocersMarin French Cheese Co. fields the deeper lineupMarin French Cheese Co. sits further up the premium end
Marin French Cheese Co.
Plymouth Smoked Cheddar
49
brand power
10
30
products
2
2
categories
1
10
subcategories
2
19
grocers
2
$10.42
avg price
$9.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marin French Cheese Co.▭ Plymouth Smoked Cheddar
Distribution · 30% of score79·8
P
carried in 19 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marin French Cheese Co.
only Plymouth Smoked Cheddar
no top category Marin French Cheese Co. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marin French Cheese Co. · Plymouth Smoked Cheddar