Marini vs Rustic Bakery · Bay Area shelf head-to-head
Marini and Rustic Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustic Bakery carries more Brand PowerRustic Bakery is in more Bay Area grocersRustic Bakery fields the deeper lineup
Marini
Rustic Bakery
0
brand power
56
3
products
32
1
categories
4
2
subcategories
7
2
grocers
21
$4.22
avg price
$7.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marini▭ Rustic Bakery
Distribution · 30% of score8·88
M
carried in 2 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marini
no top category Rustic Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marini · 0
no exclusive doors — everywhere Marini is, Rustic Bakery is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marini · Rustic Bakery