Marmite vs Yeshi · Bay Area shelf head-to-head
Marmite and Yeshi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marmite is in more Bay Area grocers
Marmite
Yeshi
22
brand power
18
3
products
5
2
categories
2
2
subcategories
3
7
grocers
4
$11.75
avg price
$10.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marmite▭ Yeshi
Distribution · 30% of score29·17
M
Y
carried in 7 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marmite
only Yeshi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marmite · Yeshi