Marra Bros. vs Feridies · Bay Area shelf head-to-head
Marra Bros. and Feridies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Feridies carries more Brand PowerFeridies is in more Bay Area grocersFeridies fields the deeper lineupFeridies sits further up the premium end
Marra Bros.
Feridies
16
brand power
34
4
products
12
2
categories
3
4
subcategories
5
2
grocers
11
$4.82
avg price
$10.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marra Bros.▭ Feridies
Distribution · 30% of score8·46
M
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marra Bros.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marra Bros. · 0
no exclusive doors — everywhere Marra Bros. is, Feridies is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marra Bros. · Feridies