Marshall's Farm vs Local Hive · Bay Area shelf head-to-head
Marshall's Farm and Local Hive, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Local Hive is in more Bay Area grocersMarshall's Farm fields the deeper lineupMarshall's Farm sits further up the premium end
Marshall's Farm
Local Hive
33
brand power
37
21
products
13
1
categories
2
7
grocers
14
$1.32
price per oz
79.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marshall's Farm▭ Local Hive
Distribution · 30% of score29·58
carried in 7 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marshall's Farm
no top category Local Hive doesn’t also play in.
only Local Hive
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marshall's Farm · 2
only Local Hive · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marshall's Farm · Local Hive
