Marshall's Farm vs Pri · Bay Area shelf head-to-head
Marshall's Farm and Pri, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marshall's Farm carries more Brand PowerMarshall's Farm is in more Bay Area grocersMarshall's Farm fields the deeper lineup
Marshall's Farm
Pri
33
brand power
15
21
products
3
1
categories
2
7
grocers
4
$18.00
avg price
$26.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marshall's Farm▭ Pri
Distribution · 30% of score29·17
P
carried in 7 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marshall's Farm
no top category Pri doesn’t also play in.
only Pri
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marshall's Farm · 5
only Pri · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marshall's Farm · Pri