Marshall's Farm vs Savannah Bee Company · Bay Area shelf head-to-head
Marshall's Farm and Savannah Bee Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marshall's Farm carries more Brand PowerMarshall's Farm is in more Bay Area grocersMarshall's Farm fields the deeper lineupSavannah Bee Company sits further up the premium end
Marshall's Farm
Savannah Bee Company
33
brand power
28
21
products
10
1
categories
2
7
grocers
4
$1.32
price per oz
$2.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marshall's Farm▭ Savannah Bee Company
Distribution · 30% of score29·17
S
carried in 7 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marshall's Farm
no top category Savannah Bee Company doesn’t also play in.
only Savannah Bee Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marshall's Farm · 6
only Savannah Bee Company · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marshall's Farm · Savannah Bee Company
