Marshall's Farm vs Wedderspoon · Bay Area shelf head-to-head
Marshall's Farm and Wedderspoon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marshall's Farm carries more Brand PowerMarshall's Farm is in more Bay Area grocersMarshall's Farm fields the deeper lineupWedderspoon sits further up the premium end
Marshall's Farm
Wedderspoon
33
brand power
20
21
products
3
1
categories
2
7
grocers
4
$1.32
price per oz
$4.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marshall's Farm▭ Wedderspoon
Distribution · 30% of score29·17
W
carried in 7 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marshall's Farm
no top category Wedderspoon doesn’t also play in.
only Wedderspoon
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Marshall's Farm · 4
only Wedderspoon · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marshall's Farm · Wedderspoon