Marukan vs Miyako · Bay Area shelf head-to-head
Marukan and Miyako, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marukan carries more Brand PowerMarukan is in more Bay Area grocersMarukan fields the deeper lineup
Marukan
Miyako
45
brand power
10
10
products
2
2
categories
1
3
subcategories
1
19
grocers
1
$5.80
avg price
$6.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marukan▭ Miyako
Distribution · 30% of score79·4
M
carried in 19 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marukan
only Miyako
no top category Marukan doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marukan · Miyako