Marukan vs Nakano · Bay Area shelf head-to-head
Marukan and Nakano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marukan carries more Brand PowerMarukan is in more Bay Area grocersMarukan fields the deeper lineupMarukan sits further up the premium end
Marukan
Nakano
45
brand power
16
10
products
5
2
categories
1
3
subcategories
1
19
grocers
6
46.6¢
price per fl oz
40.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marukan▭ Nakano
Distribution · 30% of score79·25
N
carried in 19 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marukan
only Nakano
no top category Marukan doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marukan · Nakano
