Marukome vs South River Miso · Bay Area shelf head-to-head
Marukome and South River Miso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
South River Miso carries more Brand Power
Marukome
South River Miso
7
brand power
20
4
products
6
2
categories
3
2
grocers
2
$7.42
avg price
$21.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marukome▭ South River Miso
Distribution · 30% of score8·8
M
S
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marukome
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Marukome · 2
only South River Miso · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marukome · South River Miso