Marzetti vs Briannas · Bay Area shelf head-to-head
Marzetti and Briannas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Briannas carries more Brand PowerBriannas is in more Bay Area grocersBriannas fields the deeper lineup
Marzetti
Briannas
21
brand power
57
7
products
39
2
categories
3
5
subcategories
11
1
grocers
17
$5.56
avg price
$5.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marzetti▭ Briannas
Distribution · 30% of score4·71
M
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marzetti
only Briannas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marzetti · 0
no exclusive doors — everywhere Marzetti is, Briannas is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marzetti · Briannas