Masienda vs Alma Semillera · Bay Area shelf head-to-head
Masienda and Alma Semillera, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alma Semillera is in more Bay Area grocersAlma Semillera sits further up the premium end
Masienda
Alma Semillera
20
brand power
21
5
products
5
2
categories
3
3
grocers
4
36.4¢
price per oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Masienda▭ Alma Semillera
Distribution · 30% of score13·17
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Ingredients3 vs 2 SKUs
1% of shelf
only Masienda
no top category Alma Semillera doesn’t also play in.
only Alma Semillera
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Masienda · 1
only Alma Semillera · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Masienda · Alma Semillera
