Masini vs Loacker · Bay Area shelf head-to-head
Masini and Loacker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Loacker carries more Brand PowerLoacker is in more Bay Area grocersLoacker fields the deeper lineup
Masini
Loacker
10
brand power
52
2
products
35
1
categories
3
1
subcategories
4
2
grocers
16
$6.19
avg price
$7.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Masini▭ Loacker
Distribution · 30% of score8·67
M
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Masini
no top category Loacker doesn’t also play in.
only Loacker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Masini · 0
no exclusive doors — everywhere Masini is, Loacker is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Masini · Loacker
