Mason Dixie vs Clara's Kitchen · Bay Area shelf head-to-head
Mason Dixie and Clara's Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clara's Kitchen is in more Bay Area grocersMason Dixie sits further up the premium end
Mason Dixie
Clara's Kitchen
38
brand power
34
11
products
11
4
categories
6
4
subcategories
7
8
grocers
9
$1.26
price per oz
79.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mason Dixie▭ Clara's Kitchen
Distribution · 30% of score33·38
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Breakfast6 vs 2 SKUs
3% of shelf
only Mason Dixie
only Clara's Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mason Dixie · 3
only Clara's Kitchen · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mason Dixie · Clara's Kitchen
