Massa vs Blackbird Foods · Bay Area shelf head-to-head
Massa and Blackbird Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blackbird Foods is in more Bay Area grocersMassa sits further up the premium end
Massa
Blackbird Foods
17
brand power
21
4
products
5
1
categories
2
1
subcategories
3
4
grocers
6
96.1¢
price per oz
74.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Massa▭ Blackbird Foods
Distribution · 30% of score17·25
M
B
carried in 4 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score28·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Massa
no top category Blackbird Foods doesn’t also play in.
only Blackbird Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Massa · 1
only Blackbird Foods · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Massa · Blackbird Foods
