Matt's Bakery vs Forno Bonomi · Bay Area shelf head-to-head
Matt's Bakery and Forno Bonomi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Forno Bonomi carries more Brand PowerForno Bonomi is in more Bay Area grocersForno Bonomi fields the deeper lineup
Matt's Bakery
Forno Bonomi
14
brand power
32
4
products
7
1
categories
3
2
subcategories
4
2
grocers
13
$5.62
avg price
$4.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Matt's Bakery▭ Forno Bonomi
Distribution · 30% of score8·54
M
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Matt's Bakery
no top category Forno Bonomi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Matt's Bakery · 0
no exclusive doors — everywhere Matt's Bakery is, Forno Bonomi is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Matt's Bakery · Forno Bonomi