Mauro & Gianni vs Sorella · Bay Area shelf head-to-head
Mauro & Gianni and Sorella, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mauro & Gianni carries more Brand PowerSorella is in more Bay Area grocersMauro & Gianni fields the deeper lineup
Mauro & Gianni
Sorella
21
brand power
12
12
products
5
1
categories
2
9
subcategories
4
1
grocers
2
$7.42
avg price
$16.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mauro & Gianni▭ Sorella
Distribution · 30% of score4·8
M
S
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score63·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mauro & Gianni
no top category Sorella doesn’t also play in.
only Sorella
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mauro & Gianni · 1
only Sorella · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mauro & Gianni · Sorella
