Mavens Creamery vs Van Leeuwen · Bay Area shelf head-to-head
Mavens Creamery and Van Leeuwen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Van Leeuwen carries more Brand PowerVan Leeuwen is in more Bay Area grocersVan Leeuwen fields the deeper lineupMavens Creamery sits further up the premium end
Mavens Creamery
Van Leeuwen
22
brand power
49
9
products
36
1
categories
4
3
grocers
11
93.9¢
price per fl oz
67.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mavens Creamery▭ Van Leeuwen
Distribution · 30% of score13·46
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mavens Creamery
no top category Van Leeuwen doesn’t also play in.
only Van Leeuwen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mavens Creamery · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mavens Creamery · Van Leeuwen
