Mavuno Harvest vs Senor Mango · Bay Area shelf head-to-head
Mavuno Harvest and Senor Mango, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mavuno Harvest carries more Brand PowerMavuno Harvest is in more Bay Area grocersMavuno Harvest fields the deeper lineupSenor Mango sits further up the premium end
Mavuno Harvest
Senor Mango
48
brand power
17
32
products
3
4
categories
2
10
subcategories
2
13
grocers
2
$6.53
avg price
$7.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mavuno Harvest▭ Senor Mango
Distribution · 30% of score54·8
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dried Fruits10 vs 2 SKUs
2% of shelf
only Mavuno Harvest
only Senor Mango
no top category Mavuno Harvest doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mavuno Harvest · Senor Mango
