Maxine's Heavenly vs Steve & Andy's · Bay Area shelf head-to-head
Maxine's Heavenly and Steve & Andy's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maxine's Heavenly carries more Brand PowerMaxine's Heavenly is in more Bay Area grocersMaxine's Heavenly fields the deeper lineup
Maxine's Heavenly
Steve & Andy's
29
brand power
9
9
products
4
2
categories
1
9
grocers
3
$1.27
price per oz
$1.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maxine's Heavenly▭ Steve & Andy's
Distribution · 30% of score38·13
M
S
carried in 9 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score53·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maxine's Heavenly
only Steve & Andy's
no top category Maxine's Heavenly doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Maxine's Heavenly · 7
only Steve & Andy's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maxine's Heavenly · Steve & Andy's