Maxwell House vs Mount Hagen · Bay Area shelf head-to-head
Maxwell House and Mount Hagen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mount Hagen carries more Brand PowerMount Hagen is in more Bay Area grocersMaxwell House fields the deeper lineupMount Hagen sits further up the premium end
Maxwell House
Mount Hagen
21
brand power
33
9
products
6
1
categories
2
4
grocers
15
$9.45
avg price
$14.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maxwell House▭ Mount Hagen
Distribution · 30% of score17·63
M
carried in 4 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maxwell House
no top category Mount Hagen doesn’t also play in.
only Mount Hagen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Maxwell House · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maxwell House · Mount Hagen