Mccall's vs Rumiano Cheese Company · Bay Area shelf head-to-head
Mccall's and Rumiano Cheese Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mccall's
no top category Rumiano Cheese Company doesn’t also play in.
only Rumiano Cheese Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Mccall's is, Rumiano Cheese Company is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mccall's · Rumiano Cheese Company