Mcclure's vs Mt. Olive · Bay Area shelf head-to-head
Mcclure's and Mt. Olive, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mt. Olive carries more Brand PowerMt. Olive is in more Bay Area grocersMt. Olive fields the deeper lineupMcclure's sits further up the premium end
Mcclure's
Mt. Olive
29
brand power
41
8
products
18
2
categories
3
6
grocers
8
51.6¢
price per fl oz
33.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mcclure's▭ Mt. Olive
Distribution · 30% of score25·33
carried in 6 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mcclure's
only Mt. Olive
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mcclure's · 2
only Mt. Olive · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mcclure's · Mt. Olive
