Mcclure's vs Three Little Pigs · Bay Area shelf head-to-head
Mcclure's and Three Little Pigs, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Three Little Pigs carries more Brand PowerThree Little Pigs is in more Bay Area grocersThree Little Pigs fields the deeper lineup
Mcclure's
Three Little Pigs
29
brand power
54
8
products
32
2
categories
7
6
grocers
13
$8.25
avg price
$10.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mcclure's▭ Three Little Pigs
Distribution · 30% of score25·54
carried in 6 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mcclure's
only Three Little Pigs
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mcclure's · 0
no exclusive doors — everywhere Mcclure's is, Three Little Pigs is too.
only Three Little Pigs · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mcclure's · Three Little Pigs
