Mcconnell’s vs Ben & Jerry's · Bay Area shelf head-to-head
Mcconnell’s and Ben & Jerry's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ben & Jerry's carries more Brand PowerBen & Jerry's is in more Bay Area grocersBen & Jerry's fields the deeper lineupMcconnell’s sits further up the premium end
Mcconnell’s
Ben & Jerry's
37
brand power
50
21
products
89
2
categories
4
3
subcategories
4
9
grocers
12
77.7¢
price per fl oz
55.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mcconnell’s▭ Ben & Jerry's
Distribution · 30% of score38·50
carried in 9 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Desserts2 vs 1 SKUs
1% of shelf
only Mcconnell’s
no top category Ben & Jerry's doesn’t also play in.
only Ben & Jerry's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mcconnell’s · 1
only Ben & Jerry's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mcconnell’s · Ben & Jerry's
