Mccormick Golden Dipt vs V's · Bay Area shelf head-to-head
Mccormick Golden Dipt and V's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
V's carries more Brand PowerV's is in more Bay Area grocers
Mccormick Golden Dipt
V's
7
brand power
24
4
products
5
3
categories
3
3
subcategories
4
3
grocers
6
$5.03
avg price
$5.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mccormick Golden Dipt▭ V's
Distribution · 30% of score13·25
M
V
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score28·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mccormick Golden Dipt
only V's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mccormick Golden Dipt · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mccormick Golden Dipt · V's