Mcevoy vs Kimberley · Bay Area shelf head-to-head
Mcevoy and Kimberley, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kimberley carries more Brand PowerKimberley is in more Bay Area grocersMcevoy sits further up the premium end
Mcevoy
Kimberley
10
brand power
23
2
products
4
1
categories
2
2
subcategories
3
1
grocers
7
$17.79
avg price
$11.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mcevoy▭ Kimberley
Distribution · 30% of score4·29
M
K
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mcevoy
no top category Kimberley doesn’t also play in.
only Kimberley
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mcevoy · Kimberley
