Mcvitie's vs Loacker · Bay Area shelf head-to-head
Mcvitie's and Loacker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Loacker carries more Brand PowerLoacker is in more Bay Area grocersLoacker fields the deeper lineupLoacker sits further up the premium end
Mcvitie's
Loacker
40
brand power
52
25
products
35
2
categories
3
4
subcategories
4
10
grocers
16
71.0¢
price per oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mcvitie's▭ Loacker
Distribution · 30% of score42·67
carried in 10 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Candy1 vs 2 SKUs
only Mcvitie's
no top category Loacker doesn’t also play in.
only Loacker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mcvitie's · 1
only Loacker · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mcvitie's · Loacker
