Mcvitie's vs Pocky · Bay Area shelf head-to-head
Mcvitie's and Pocky, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mcvitie's carries more Brand PowerMcvitie's is in more Bay Area grocersMcvitie's fields the deeper lineupPocky sits further up the premium end
Mcvitie's
Pocky
40
brand power
29
25
products
10
2
categories
2
4
subcategories
3
10
grocers
5
71.0¢
price per oz
$1.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mcvitie's▭ Pocky
Distribution · 30% of score42·21
P
carried in 10 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score88·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mcvitie's
only Pocky
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mcvitie's · Pocky
