Meet The Source vs The Gfb · Bay Area shelf head-to-head
Meet The Source and The Gfb, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Gfb carries more Brand PowerThe Gfb is in more Bay Area grocersThe Gfb fields the deeper lineupMeet The Source sits further up the premium end
Meet The Source
The Gfb
15
brand power
36
3
products
18
3
categories
3
1
grocers
8
$6.01
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Meet The Source▭ The Gfb
Distribution · 30% of score4·33
M
T
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Meet The Source
only The Gfb
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Meet The Source · 0
no exclusive doors — everywhere Meet The Source is, The Gfb is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Meet The Source · The Gfb
