Melinda's vs O'brothers Organic · Bay Area shelf head-to-head
Melinda's and O'brothers Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Melinda's carries more Brand PowerMelinda's is in more Bay Area grocersMelinda's fields the deeper lineup
Melinda's
O'brothers Organic
36
brand power
9
15
products
2
4
categories
1
11
grocers
1
$5.87
avg price
$7.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Melinda's▭ O'brothers Organic
Distribution · 30% of score46·4
M
O
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score71·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only O'brothers Organic
no top category Melinda's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Melinda's · O'brothers Organic
