Melinda's vs Organic Harvest Foods · Bay Area shelf head-to-head
Melinda's and Organic Harvest Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Melinda's carries more Brand PowerMelinda's is in more Bay Area grocersMelinda's fields the deeper lineupOrganic Harvest Foods sits further up the premium end
Melinda's
Organic Harvest Foods
36
brand power
12
15
products
3
4
categories
1
11
grocers
5
92.7¢
price per fl oz
$1.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Melinda's▭ Organic Harvest Foods
Distribution · 30% of score46·21
M
O
carried in 11 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score71·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Organic Harvest Foods
no top category Melinda's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Melinda's · Organic Harvest Foods
