Melinda's vs Pepper Plant · Bay Area shelf head-to-head
Melinda's and Pepper Plant, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Melinda's carries more Brand PowerMelinda's is in more Bay Area grocersMelinda's fields the deeper lineupMelinda's sits further up the premium end
Melinda's
Pepper Plant
36
brand power
22
15
products
4
4
categories
1
11
grocers
10
92.7¢
price per fl oz
54.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Melinda's▭ Pepper Plant
Distribution · 30% of score46·42
M
P
carried in 11 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score71·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pepper Plant
no top category Melinda's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Melinda's · 3
only Pepper Plant · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Melinda's · Pepper Plant
