Melinda's vs Seed Ranch Flavor Co · Bay Area shelf head-to-head
Melinda's and Seed Ranch Flavor Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Melinda's carries more Brand PowerMelinda's is in more Bay Area grocersSeed Ranch Flavor Co fields the deeper lineupSeed Ranch Flavor Co sits further up the premium end
Melinda's
Seed Ranch Flavor Co
36
brand power
31
15
products
26
4
categories
1
4
subcategories
2
11
grocers
3
92.7¢
price per fl oz
$2.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Melinda's▭ Seed Ranch Flavor Co
Distribution · 30% of score46·13
M
carried in 11 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seed Ranch Flavor Co
no top category Melinda's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Melinda's · Seed Ranch Flavor Co
