Melissa's vs Myco Logical · Bay Area shelf head-to-head
Melissa's and Myco Logical, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Melissa's carries more Brand PowerMelissa's is in more Bay Area grocersMelissa's fields the deeper lineupMyco Logical sits further up the premium end
Melissa's
Myco Logical
64
brand power
19
68
products
4
20
categories
1
8
grocers
3
$3.13
price per oz
$15.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Melissa's▭ Myco Logical
Distribution · 30% of score33·13
M
carried in 8 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Melissa's
only Myco Logical
no top category Melissa's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Melissa's · Myco Logical
