Melt Organic vs I Can't Believe It's Not Butter · Bay Area shelf head-to-head
Melt Organic and I Can't Believe It's Not Butter, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 10 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Melt Organic
no top category I Can't Believe It's Not Butter doesn’t also play in.
only I Can't Believe It's Not Butter
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Melt Organic · I Can't Believe It's Not Butter
